🛋️ A Better Way to Live with Pets

We started Loft & Purr with a simple question:

Why should cat products feel like an afterthought in beautiful homes?

Most pet items are loud, clunky, and built to be hidden. We wanted the opposite — products that blend in, feel intentional, and honour both your home and your cat’s needs.

Our mission is to design a small, focused collection of cat essentials that do both:

✅ Support your cat’s instincts

✅ Respect your personal space and style

🌿 Thoughtful by Design

Every product we create follows a quiet philosophy:


- no excess, no distraction
- from textures cats love to forms they naturally understand
- ceramic, wood, paper, sisal, and soft washable fabrics
- Muji-inspired tones that suit modern, cosy interiors

We don’t follow trends.

We follow your cat’s behaviour and your home's atmosphere.

🐈 Who We Design For

We make products for people who:

- Care about how their home feels
- See their pets as family, not accessories
- Value quality over quantity
- Prefer calm over clutter

Our customers live with intention — and so should the objects they bring into their space.

✨ Our Origin Story

Loft & Purr began with a scratched-up sofa and a late-night search for a better scratcher.

What we found were products that felt out of place: covered in cartoon prints, made with bright plastics, or built without thought.

We believed there had to be a better way.

So we designed it ourselves — starting with one cat bed, then a tunnel, then a framed scratcher.

Today, Loft & Purr is still small. Still slow. Still intentional.

And still inspired by the quiet joy of a cat curled up in a space made just for them.

💯Our Promise

We don’t launch dozens of products. We focus on just a few things, done well.

Each item is:
- Tested with real cats (ours first!)
- Refined until it feels just right
- Packaged with care and minimal waste

We believe pet essentials can be beautiful — and beautiful things should work beautifully.